Video Marketing in Singapore
Does video production and marketing work effectively in Singapore?
Today, we will be talking about why video marketing works more efficiently than Google Adwords or Google Display network ads.
We will be discussing things such as:
Click-through rates of different ads
Cost-per-clicks for different ads
Bounce Rates for different ads
Read through to see if you can leverage other mediums of digital marketing and see if videography would be an effective way to sell your service or brand.
Click-through rates of videos
This is the average Clickthrough rates (CTR) for Google Display Network (GDN). You can find the full information conducted by Qriously here.
This is a case-study of DuSol Beauty, where we are their in-house marketing company on a regular basis through social media pages (Facebook/Instagram) and Google/Youtube marketing.
Compared to the 0.2% CTR rates for consumer services, we’ve managed to get an average of 0.60% CTR rates. In addition, our display CTR is comfortably high at 0.85% because through budget optimisation, we’ve managed to lower the cost of display marketing through re-marketing strategies.
As seen above, our Click-through rate goes up as high as 1.2% and remains fairly close to 0.6% - 0.8% in our CTR numbers. Comparing this to the data above of 0.2% for display network ads, video marketing is showing numbers between 3-6 times more effective than normal ad marketing.
Get cheaper average Cost Per Clicks (CPC) on your campaigns!
It helps you to save up your boosting budget by up to 5 times more.
Here is the previous campaign that we ran to test the effectiveness of Google Adwords on the search platform. Given that the chart above showed prices on average to be 20 - 60 cents per click, it is definitely 2 times more effective on your brand outreach.
For Google Adwords, you will be on the top of the funnel at “Awareness” when you pay for your click as an advertiser whereas if you’re showing videos, you would have sold them your service or brand upon clicking, narrowing your funnel greatly into conversion or late stages of consideration.
On top of that, viewers that clicked through your ad have already been informed and is now engaged. Whereas through Google Adwords, they need to know what is it that you are selling as a brand upon their website visit.
Bounce rates for video marketing
Every advertisement will be ignored by most consumers when they see it. From our Google Adwords, we’ve experienced average bounce rate of 95.3%, meaning that most of our clicks are wasted whereas for video-marketing, we were able to get up to 81.5% bounce rate.
How do you get convinced if you’re a consumer?
If you’re a consumer, what helps you to understand a product or service better?
Is it worthwhile to invest in a video production in Singapore?
Since video production costs $2,850 with boosting with a promise of 100,000 impressions here at Inmarch Agency, it is worthwhile if you are looking at clicks of onwards of 1,000.
For businesses, we recommend in order to maximise your Return on Investment, you should be looking for minimum clicks of 2,000, which will equate to $2,000 saved given that display Adwords cost $1 per click. This will save you $4,000 for the same amount of 2,000 clicks if the display Adwords cost $2 per click.